Khloe Kardashian delves into New Denim Project, 'The GA Project'

Khloé Kardashian has announced today on Twitter, a denim project. On Wednesday morning, Khloé tweeted a picture of herself in full glam and a sheer white, encouraging fans to submit pictures of themselves to be a part of her new denim brand campaign, The GA Project.

The website promoting this mysterious new endeavor reads, "The body revolution is here. There is a new definition of sexy. The shape we lust for has curves, not the straight body of the fashion establishment.

Some call it a new silhouette, we just think of it as embracing the body you were given. We do not look to authoritarian fashion titles for guidance. Our content is unedited. It is about celebrating one another. We create movements because we no longer follow the same old leaders.

Knocking down stereotypes when we prove that gorgeous can be powerful and intelligent can be sensual. We believe in America and we believe in our community. We are all good, regardless of our shape or heritage. Our story starts today."